Affiliate Marketing Acronyms

Here is a short list of the many acronyms used by Affiliate Marketers. After a while you will get to know what they all mean - they are all important so do take a quick read through....

ABW - ABestWeb - The Internet's Leading Affiliate Marketing Forum!
BHO - Browser Helper Object.
B2B - Business to Business.
B2C - Business to Consumer.
EPC - Average pay out per hundred clicks.
EPM - Earning per thousand impressions.
CR - Conversion Ratio.
CGI - Common Gateway Interface.
CPA - Cost Per Action.
CPC - Cost Per Click.
CPL - Cost Per Lead.
CPM - Cost Per Thousand.
CPS - Cost Per Sale.
CR - Conversion Rate.
CRM - Customer Relationship Management
CSS - Cascading Style Sheets.
CTR - Click Through Rate.
DMOZ - Directory MOZilla.
LTV - Loan To Value.
ODP - Open Directory Project.
Payment Threshold - The minimum amount of commission earned before payment is made.
PFI - Pay For Inclusion.
PFP - Pay For Performance.
PPA - Pay-Per-Action.
PPC - Pay Per Click.
PPI - Pay Per Impression.
PPL - Pay Per Lead.
PPCSE - Pay Per Click Search Engine.
PPS - Pay Per Sale.
ROI - Return On Investment.
RON - Run Of Network
ROS - Run Of Site.
RSS - Real Simple Syndication
SE - Search Engine.
SEM - Search Engine Marketing.
SEO - Search Engine Optimization.
SEP - Search Engine Positioning.
SERP(s) - Search Engine Results Page(s).
SPIFF - Additional commission on specific products.
SSI - Server Side Include.
TOS - Terms of Service
USP - Unique Selling Proposition.

Parasite - ParasiteWare™ - is technology (including, but not restricted to, browser helpers, browser plug-ins, toolbars and pop ups/sliders) that knowingly or unknowingly undermines or removes another affiliate's ability to compete by changing, intercepting or redirecting an affiliate link. Parasiteware™ may be installed knowingly or unknowingly by the end user, altering their normal web browser functions and/or installing a third party application that works through the user's altered browser.

Cookie - A short line of text that a web site puts on your computer's hard drive when you access some web sites.

AM's - Affiliate Managers.
OPM's - Out Sourced Program Managers.

CJ - Commission Junction ®
LS - Linkshare ®
SAS - Shareasale ®