Geography play a huge part in any marketing
program. This is even more true when it is applied to Internet Affiliate
marketing. Imagine the millions of potential eyeballs just waiting
to buy your merchant's product and make you rich (cue record needle
scratching across a record). Imagine the potential to make OR lose
enormous amounts of money.
Depending on what kind of affiliate marketer you are, narrowing your
marketing scope is probably one of the most important things that
you could do. Why waste advertising dollars selling American made
woolen sweater to people in Kenya, Africa who, A do not need sweaters
and B, are outside of your merchants shipping area? It's all about
Geo-targeting. And it can be very powerful and effective.
The up side
The up side is actually the down side. By knowing where your traffic
is globally, you can limit you expense in finding and directing quality
traffic to the appropriate merchant(s).
Target your audience
If you are selling American truck parts it makes no sense to waste
time and money by advertising