Pre-sell is a vital skill all affiliate Internet
marketers must have. It involves warming up your website visitors,
getting them in a ready-to-buy frame of mind before you send them
on to a merchant's site.
Pre-selling, also known as Pre-selling and pre-selling, is one of
the most important skill in affiliate
Internet marketing. It makes or breaks you.
Unfortunately, it's also one of the most misunderstood and underestimated
skills.
You, the affiliate, Pre-sell The merchant sells. The look and feel
of your websites are important, but hugely more important are the
actual words on the page or in your ad. You need to learn how to connect
with your visitors.
People like buying from people they know, like and trust.
You can get YOUR website visitors to know, like and trust YOU.
It's a skill you can learn.
1) Write to COMMUNICATE a clear, focussed message.
2) Develop your own "voice" with flair and substance
3) Spin your site/product into a unique position
4) HONESTLY convince people to trust and like your product.
The main thing about pre-selling is that it's
simply a matter of removing all roadblocks to your site visitor getting
our his or her credit card and making an actual purchase at your partner's
site. Such as...
• Providing supplemental information
about the use or the quality of products in question.
• Providing little usability hints about the merchant's site.
Go through the entire purchase process and make notes about little
annoyances or things that are not obvious. IMO if you go to the average
retailer's site actually wanting and intending to make a purchase,
it's only 50-50 that you'll succeed.
• Putting your links at the appropriate spot on your site.
• Linking to the most appropriate page.
• Providing a "call to action".
• I used to have a blurb about e-commerce and how it was so secure
if your browser had that little key icon. The goal was to get first-time
buyers (which was most people) to feel comfortable making purchases
online. That was a few years ago, and what with the explosion of spoofing
and spyware, I don't do it any more - because I honestly don't feel
the Web is particularly safe for most people anymore.
The best way to sell or pre-sell is to be an expert on the product.
Keep in mind that an expert is someone who knows just a little more
than the average person about a topic. Let's say your site is about
widgets of different colors. If your e-commerce site (of which you're
an affiliate) has great landing pages with tons of information about
the products and comparisons of features and pricing and shipping
data presented in an straightforward and easy to understand manner,
then you're not going to do better than that. If this e-commerce
site is well known, people interested in the product will soon learn
to ignore your site and go right to the e-commerce site.
Now if the e-commerce site just throws up a landing page with a
couple bulleted items, the price, and a buy button, this is your
opportunity to do well what they've ignored. You can list the features,
comparisons, reviews, price if you can get it. Add as much as you
can without overdoing it. Make your page a page you'd want anyone
interested in the product to visit, whether they know a little or
a lot. For
Pre-selling is simply removing
all roadblocks to your site visitor making an actual
purchase
those in a research mode, your site will be
one they'll come back to when they need that final bit of information
they'll need to understand enough to buy. For those who are mostly
convinced they want to buy, your site will do to the job to convince
them to click through to the e-commerce site and buy it.
Now all that work won't do you any good if the e-commerce site doesn't
have the product competitively priced. Part of the work of finding
a profitable niche is finding products that should sell well based
on the product features and the e-commerce price. It doesn't do you
a lot of good to be an amazon affiliate if buy.com has the item 10%
cheaper. It doesn't do you a lot of good to be an affiliate of the
manufacturer if amazon's price is 10% cheaper. You want your site
visitors to trust your content with an e-commerce partner they can
also trust. People will pay a little more to go with amazon, knowing
that they can trust amazon with their credit card information and
actually ship them the product in a timely manner, than save a few
bucks to buy from some web site they've never heard of before.
There are a lot of variables involved. To be successful, you should
know your products and know your visitors, and build off of your experience
with both.
